Thursday, November 17, 2011

Good Sam Club members: "Marketing tools?"

The CEO of Good Sam Enterprises, Marcus Lemonis, in an interview Nov. 11, described the company today as a "financial services company that has some clubs and magazines as marketing tools." He said the company's future would go in a new direction, away from magazine and book publishing (Trailer life, Motorhome, etc.) and clubs. "Roadside assistance has become the product of the day," he explained. Good Sam is also parent to national RV dealer network FreedomRoads LLC and Camping World retail stores. What do you think about this? Please leave a comment.